Welcome to Emma's LaaS Newsletter by me, Emma Watterson. I write about technology, love coding and I am deeply interested in the intersection of management and code. She/her.

In this newsletter I will explore such topics as:

• How shareholders at traditional companies are rapidly losing value because of management practices that are incompatible with effective use of technical staff

• How traditional companies are missing out on the technological revolution

• Why traditional companies are being rapidly displaced by technology based companies — Don’t believe me? Just look at how Amazon’s revenue is about to eclipse Walmart’s. The pattern repeats all up and down the Fortune 500.

* figures in billions, source: macrotrends.net